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eCommerce: Lost & Orphaned Categories. Why do these keep happening?

Managing your eCommerce product categories can have a direct impact on your SEO. (and possibly your landing pages). Consider this seemingly harmless day-to-day operation and how it can end up being a problem. An eCommerce manager of an online Bicycle shop decides to rename a category from “Kids Bikes” to “Child Bikes”. (For a variety of reasons… hey I’m not here to judge). Making this change is simple, all this person has to do is login to the CMS and make a little change and Presto! Its done. Common Issues Now depending on your CMS and how things are configured, Read more

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Community Forum Moderators & Contributors

Our search for Moderators & Contributors Do you know your Search Marketing (SEO, PPC & Analytics)? We’re looking for experts like you who would like to contribute to our Definico website. We want your voice, your ideas and your thoughts! Whether you run your own Search Agency, are a search professional or you just know your stuff, why not get in touch with us and lets talk¬†getting your contribution to the website. Contributors should ideally have a blog or website that they already write for (and perhaps want to promote).   Benefits of being a moderator / contributor: 1. We’ll Read more

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Better Change Analytics – Activity Logs

Making sense of Definico’s Activity Logs. Definico watches your website and marks all the changes it discovers. To view all the changes, you need to view the “Activity Logs”. You’ll find these pretty much throughout the site. The Activity Log represents all the changes that Definico has picked up, so if you changed some texts on your site, or blatted away an URL, it should all show in the Activity Log. What Definico does is it tries to order the logs to separate the higher risk ones (RED and ORANGE) from the lower risk ones (YELLOW and ORANGE). We’ve got Read more

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A new release of Definico is coming

A new version of Definico Some of you would have heard that we’ve been furiously working on a new and improved version of Definico. Well, we can now reveal that a new version (bugs and all) will be out for commercial use from the 1st of September 2014! We’ve been working hard over the last year refining our logic and processes to give you something you’ve been asking for. This post will cover some of the new features we’re rolling out and sadly some features that we’re removing. Lets start with the cool stuff: New Features & Improvements Definico now Read more